E+R Infusions, LLC.
Freelance | Branding | Web Designer
01
Brief
E+R Infusions, LCC are a health wellness and self-care center based in Iowa bringing top of the line medical services at an affordable rate. The company was founded in late 2021 by Rachel Schmidt and Erica Martens, two talented longtime registered nurses from Des Moines, Iowa looking to start their own business and medical practices shortly after the COVID-19 Pandemic. Through mutual contacts I was commissioned to help build their logo, branding identity, and website.
02
Logo Design & Visual Exploration
When conceptualizing the logo there were core elements that needed to reflect their aim for comfort and serenity while keeping a personal touch in mind. I ultimately focused on three design ideas that I would develop into one single design that conveys that personable, approachable feeling.
1) "The Doctor's Scribble"
A joke amongst the medical community is the "doctor's handwriting", often illegible and difficult to read notes and numerous circles (as seen in the example below.)
The circular scribbles used in the logo was scanned from a selection of Rachel's circular scribbles with the lines cleaned up.
The typography chosen for the E&R within the scribbles are sharper and contrast the circular pattern. Handwritten cursive was once considered but was not favored by the client.
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2) A Blossoming Flower.
A flower is symbolic of freshness and natural beauty. The sense of rejuvenation or birth is synonymous with beginning anew, giving life to something once dead.
3) Circular Massaging Motion
Circulatory massage is the most common healing method used for enhancing the proper flow of blood through the entire body and providing relaxation to the various muscles. This massage relaxes the tensed muscles in the body and relieves the stress from the body thus improving the overall health of the person
03
Branding
The brand's color palette uses calm and neutral colors, with simple use of a bold, sans-serif font. The purple and blue hues throughout represent calmness and reliability, yellow and gold accents embody vitality and growth, while pink signifies gentle care and self-renewal. This gender-neutral palette reflects inclusivity and our commitment to quality & authenticity. Together, these colors create a harmonious visual identity that uniquely resonates within the self-healthcare category.
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